about lydia
Nice to meet you!
Hello, I’m Lydia.
I love people, I love clothes, and I love helping people feel good in their clothes.
I’ve always been in love with clothes. Growing up, my family cherished and looked after clothes and placed great importance in dressing up and showing up for yourself, and I have carried these values with me all my life in my own wardrobe. I studied fashion history at school and, inspired by the great designers I was learning about, I fell in love with style and how it transcended time.
Once I discovered the vintage clothing stores in Brighton in my teens, I was hooked. I could buy clothes that told stories, that stood out, that people asked me about. I wanted to look after them and protect them, cherish them and play with them and recreate styles of previous decades that simply weren’t on the high street. It was an emporium of possibility and it’s enabled me to curate a wardrobe that is full of stories - from the first designer piece I ever bought as a student (a gorgeous Dior suit in a charity shop for £20 - it’s still my pride and joy!); I love talking about the history and stories of the pieces I wear - remembering where I was and who I was with when I bought it; my clothes still making me smile in the same way they did when I first put them on.
I trained as a personal stylist for three reasons…
One, I simply had to intervene from watching my gorgeous friends berating themselves about how they looked and how their bodies didn’t fit into the brands they were buying from, and spending so much money and time on clothes they’d never end up wearing.
Two, I noticed there weren’t many stylists out there for ‘normal’ people; for those who just needed a hand but who didn’t have huge shopping budgets.
Three, because the way we consume clothes is having such a detrimental impact both environmentally and on the humans that create them. Our approach has to change, so training to be a personal stylist became a way to help people shop less, shop better, and wear more, to counter the chaotic world of fast fashion that we live in.
It’s the privilege of my life to help people connect the person they know themselves to be within and bring their radiance out for the rest for the world to see.
So let me help you, because you deserve it!
my mission
My mission is to help you shop less and wear more
My brand values are playfulness, sustainability and joy - so together we work to achieve a wardrobe that brings you joy and sustains you for a long time, and I give you the tools to empower you to play with your clothes, creating endless possibilities. I aim to help you find confidence through clothes and drown out the noise of fast fashion so you can learn how to listen to yourself, shop and style yourself slowly, and trust your own creativity.
sustainability
“We don’t need a handful of people doing zero waste perfectly.
We need millions of people doing it imperfectly”
— Anne Marie Bonneau
Sustainability is the word of the moment, it is admittedly, everywhere. Sustainability, whilst of course including our beautiful planet, can also pertain to many other things including our wallets, our mental health and our wardrobes.
If we love something, we can sustain it for a long time - right?
We can apply this to our jobs, our relationships, and it’s no different when it comes to our clothes. Building a sustainable wardrobe isn’t about wearing only hemp and linen from now on (though if you’d like to, we can chat about that); helping the planet by consuming less and making better long term clothing choices (ideally from sustainable brands, obvs), but it’s about sustaining us too..
We want a wardrobe that lasts - to save us money and hassle in the long-term, and be flexible enough to support us through times of change and transformation.
I’ve always been a second-hand lover, thrifter and vintage enthusiast, but I officially broke up with the high street at the beginning of 2024, with no drunken apologies on the doorstep of Zara at 1am (yet).
Having made the move to make my own wardrobe fully sustainable and now finding my clothing joy through exploring and supporting some of London’s very best independent vintage, preloved and sustainable boutiques, I really want to help you do the same.